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Nisum Technologies

Strategic Partnership

Brea, Calif. – Nisum Technologies is proud to introduce an exciting new product, NoiseGrasp. NoiseGrasp is a decision and planning platform that uses artificial intelligence to create representations of the market in order to effectively simulate different marketing scenarios and affordably determine the advertising plan with the best ROI.

Nisum’s CEO, Imtiaz Mohammady, explained, “With NoiseGrasp part of Nisum’s suite of offerings, Nisum takes another innovative stride in delivering full-spectrum omni-channel solutions to our clients that are looking for a 360 degree view of their customer profiles and preferences.” NoiseGrasp is an exciting new AI-powered marketing solution, which has an exclusive partnership with the renowned Center for Mathematical Modeling from University of Chile. Their alliance uses advanced math with software technology to build complex artificial intelligence that can represent the market and consumers using internal, market, and competitor data. That information is the basis of the new decision and planning platform which uses the data to create reality based scenarios. This intuitive and cost-effective new platform saves advertisers time and resources by calculating the media mix with the best ROI. NoiseGrasp Founder, Andres Groisman, remarked “this is a very exciting opportunity to introduce a technology to medium and large-sized businesses that works on incomplete information to get results 70% faster than its competition. NoiseGrasp is looking forward to continuing its track record of success in the U.S. with Nisum.” Nisum will be demonstrating this new product at the 2015 Digital Summit in Philadelphia in Booth #946.

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